Wed, 03 Jun 2020 14:01:38 GMT
Their target audience of millennials are drinking less, but choosing more storied, premium drinks. Jägermeister wanted to create a digital experience that celebrates its heritage and the craft that goes into every bottle.
Bauhaus-inspired typography; a rich green, amber and gold palette; and dynamic footage all express the energy of the legendary herbal liqueur – and celebrate the tension between German precision and the daring nightlife that Jägermeister inspires.
Head of Global Digital Marketing Felix Jahnen declared: “With our new site, we use our past to take Jägermeister into the future. Our new visual identity is a celebration of our German heritage and brings the Jägermeister story to a new generation of trendsetters and rule-breakers.”
Categories: Alcoholic Beverages, SpiritsAKQA UK, 2 years ago