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Amazon: Arsenal FC x Alexa

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Insight

The way fans absorb the beautiful game is changing.

Supporters are desperate to stay up to date with matches, yet not all games are given airtime. New technologies open up new possibilities. It’s not about where the game is, it’s about how the game can be brought to you.


Idea

Make all details of Arsenal matches available at a simple command from the comfort of home.

Integrating Arsenal with Amazon Alexa seamlessly provides supporters with access to pre-match build-up, live in-game support and post-match analysis through conversation.


Impact

A constant fixture at the top of Amazon’s Alexa charts, the skill has an average rating of 4.4 out of 5.

With 10,000 sessions in its first two months, the Arsenal skill - the first of its kind in the Premier League - has added an extra dimension to the match day experience.

AKQA UK, 1 year ago