1 month ago
The true value of big data doesn’t lie in reflection, but in the opportunity to take the data and turn it into a personal, relevant and motivating story.
In partnership with Mcbess, a renowned French illustrator, over 1,500 hand-crafted animation clips were generated by member data. These populated a custom-cloud server to render over 125 million frames to create the final 100,000 videos. Each video was sent out in time for New Year – to ensure members hit the ground running.
The campaign also struck a significant chord with online and print publications, which began to ask: what do we mean by big data and how can we make better use of it?AKQA US, 1 month ago