AKQA US
Wed, 03 Jun 2020 10:59:57 GMT
Insight
Burger King wanted to offer their guests the opportunity to turn unwanted gifts into something everyone will love.
Idea
People who couldn’t get to a restaurant in person could take part through social media. The first fans to post a picture of their unwanted present with the tag #WhopperExchange won a gift card to redeem a Whopper at their local Burger King.
Impact
It was one of Burger King’s biggest global activations of the year, helping the brand establish its witty and provocative tone of voice.
AKQA US, 3 years ago