1 month ago
Burger King wanted to offer their guests the opportunity to turn unwanted gifts into something everyone will love.
People who couldn’t get to a restaurant in person could take part through social media. The first fans to post a picture of their unwanted present with the tag #WhopperExchange won a gift card to redeem a Whopper at their local Burger King.
It was one of Burger King’s biggest global activations of the year, helping the brand establish its witty and provocative tone of voice.AKQA US, 1 month ago