Burger King: Whopper Exchange
Insight
Everyone has experienced that moment on Christmas Day – opening a present, only to wish at once that it was something entirely different.
Burger King wanted to offer their guests the opportunity to turn unwanted gifts into something everyone will love.
Idea
For 2016 Christmas, Burger King gave the chance to exchange spare Christmas gifts for a Whopper on Boxing Day at restaurants throughout Brazil, the UK, USA, Mexico and Russia.
People who couldn’t get to a restaurant in person could take part through social media. The first fans to post a picture of their unwanted present with the tag #WhopperExchange won a gift card to redeem a Whopper at their local Burger King.
Impact
Whopper Exchange gave thought for food, resulting in over one billion media impressions, while transforming the way people feel about unwanted Christmas presents.
It was one of Burger King’s biggest global activations of the year, helping the brand establish its witty and provocative tone of voice.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.