Wed, 03 Jun 2020 09:16:09 GMT
With a quarter of all Americans owning tablets, we needed to take the next step to advance WWF digital technology. To engage, educate and entertain all generations about the importance of conserving the diversity of life on our planet. We re-invented the conversation – we made the animals the heroes.
Swipe sea ice to reveal polar bear facts, chop panda bamboo, and access the iPad camera to simulate tiger vision. Location-based services also invite users to spin an interactive, 3D globe and discover how far away they are from 60 different species around the world.
The app was downloaded more than 300,000 times in the first week of release and over 1 million times during 2013. All of this was achieved with no paid media.AKQA US, 3 years ago