Wed, 03 Jun 2020 08:47:26 GMT
In recent years, competition for their online product releases has become so high, that an underground market of resellers has emerged.
They wait online for a product to drop and then buy out hundreds of pairs in seconds – leaving many fans empty handed.
Striking Control: The CP3.IX-Bit Game: an interactive mobile web game became the access point for their latest signature shoe from NBA superstar, Chris Paul.
Players guide Chris through a retro-coloured, stormy cityscape as he dodges lightening bolts cast down by the collective power of Twitter.
When players reach in-game milestones, they unlock exclusive opportunities to purchase the shoe. The further the player progresses, the more exclusive products they unlock to access through Jordan.com and NIKEiD.
Through a unique partnership with Twitter, fans can also tweet a lightning emoji with #StrikingControl – which become in-game lightning strikes to stop competitors in their tracks.AKQA US, 1 year ago