senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

Verizon: My Verizon

02/06/2020
Advertising Agency
New York, USA
3
Share
SIGN UP FOR OUR NEWSLETTER

Insight

Verizon is America’s largest wireless provider and has helped create a world where every service imaginable is available on demand.

In the connected age, everything is instant. It’s an expectation that’s left traditional customer service models behind.


Idea

Intelligent and easy to use, the My Verizon app meets the needs of 100 million subscribers, providing complete self-service through its intuitive, instantaneous design and conversational interface.

Featuring a simplified bill, personalised control centre, on-demand support and shopping functionality, the new app has achieved record-breaking sales, customer satisfaction and loyalty.


Impact

Within seven months of the app’s launch, Verizon’s mobile sales conversion rate rose 15.6x, and overall usage is up over 50%.

Bill payment within the app increased from 68% to 85% and is buoyed by a 27% lift in autopay enrollment.

The new app gives the network’s 113 million customers more control, with less work, all in the palm of their hand.

About AKQA US

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0