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Go: Instant Car Insurance

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Insight

Traditionally, the process of getting car insurance can take up to a week, often requiring a visit to a store and completing numerous forms.

Thanks to smartphones, we can now do just about anything in an instant.


Idea

Purchase car insurance in under a minute. The all-new Go app designed for iPhone makes buying car insurance fast and effortless.

By simply snapping a photo of their licence, drivers get a quote and pay securely with Apple Pay – instantly receiving an insurance card in Wallet on iPhone. Drivers can then start messaging from Apple Watch and get rich notifications each time a payment is made. They can also share their card with family members through the Go iMessage app.


Impact

The Go app takes the existing and outdated model of buying car insurance and makes it as fast and simple as posting a photo.

Go is also the first insurance app to be featured on the App Store homepage.

AKQA US, 1 year ago