Insight
Thanks to smartphones, we can now do just about anything in an instant.
Idea
By simply snapping a photo of their licence, drivers get a quote and pay securely with Apple Pay – instantly receiving an insurance card in Wallet on iPhone. Drivers can then start messaging from Apple Watch and get rich notifications each time a payment is made. They can also share their card with family members through the Go iMessage app.
Impact
Go is also the first insurance app to be featured on the App Store homepage.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.