Rolls-Royce Motorcars: Phantom
Insight
The new Phantom is a graceful reimagining of the world’s most extraordinary motor car.
The signature Rolls-Royce, Phantom is recognised the world over as an enduring symbol of human achievement. Its contemporary interpretation also presents never-seen-before possibilities in customisation, allowing every owner to turn their personal vision into a work of art.
Idea
Rarely do we see the truly unique, yet every Phantom is just that. Unique. One of one.
This story is brought to life in the digital realm through striking visual metaphors. Like the natural phenomenon Aurora Borealis, Phantom is rarely experienced. Like the Siamese fighting fish Betta Splendens, Phantom is unrivalled – the master of its domain.
Impact
As Phantom launched to global critical acclaim, this digital exploration captivated potential owners with the promise of real self-expression.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.