Rolls-Royce Motor Cars - Rolls-RoyceMotorCars.com
Insight
For over a century, Rolls-Royce Motor Cars has forged itself into automotive engineering legend; known for its craftsmanship, quality and reliability, it has continually refined both form and function to create more than cars alone.
Idea
Highlight the discernment of Rolls-Royce to a global online community by showcasing rich stories and stimulation.
Create an elegant, touch-responsive gateway that illustrates the luxury lifestyle that the double-R emblem has come to represent. Combining a spirit of adventure, a thirst for travel, and a streak of individualism; these inspirational stories of pleasure and culture create an understanding of what it means to own a Rolls-Royce.
Impact
The story-rich platform attracted thousands of new visitors, and created a fitting home for a company synonymous with unparalleled craftsmanship.
The Rolls-Royce digital experience and lifestyle is now elevated to match its prowess within the automobile industry.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.