Insight

For over a century, Rolls-Royce Motor Cars has forged itself into automotive engineering legend; known for its craftsmanship, quality and reliability, it has continually refined both form and function to create more than cars alone.

Idea

Highlight the discernment of Rolls-Royce to a global online community by showcasing rich stories and stimulation.

Create an elegant, touch-responsive gateway that illustrates the luxury lifestyle that the double-R emblem has come to represent. Combining a spirit of adventure, a thirst for travel, and a streak of individualism; these inspirational stories of pleasure and culture create an understanding of what it means to own a Rolls-Royce.

Impact

The story-rich platform attracted thousands of new visitors, and created a fitting home for a company synonymous with unparalleled craftsmanship.

The Rolls-Royce digital experience and lifestyle is now elevated to match its prowess within the automobile industry.