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Rolls-Royce Motor Cars: Rolls-RoyceMotorCars.com

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Insight

For over a century, Rolls-Royce Motor Cars has forged itself into automotive engineering legend; known for its craftsmanship, quality and reliability, it has continually refined both form and function to create more than cars alone.


Idea

Highlight the discernment of Rolls-Royce to a global online community by showcasing rich stories and stimulation.

Create an elegant, touch-responsive gateway that illustrates the luxury lifestyle that the double-R emblem has come to represent. Combining a spirit of adventure, a thirst for travel, and a streak of individualism; these inspirational stories of pleasure and culture create an understanding of what it means to own a Rolls-Royce.


Impact

The story-rich platform attracted thousands of new visitors, and created a fitting home for a company synonymous with unparalleled craftsmanship.

The Rolls-Royce digital experience and lifestyle is now elevated to match its prowess within the automobile industry.

Agency: AKQA London

Creative Director: Paul Ostryzniuk

Technical Director: Andrew Benedetti

Programme Director: Sarah Martin

Art Direction: Natalie Vosloo, Elias Akentour

Design: Becky Swarbrick, Dmitrij Paškevič, Maggie Yu, Naomi Desalegene,

Copy: Samantha Small

Executive Creative Director: Masaya Nakade

User Experience Design: Mikko Pitkanen, Shafqat Mehmood, Will Norris

Data Science: Giacomo Vannucchi, Jessica Roberts, James Cottrill

Web Development: Alexander Larson, Thomas Ballard, Max Chernyavskyi, Veronica Garcia,

Jeff Paries

Quality Assurance: Jas Brach, Priyanka Thakur, Neha Bhargava

Strategy: Ashley Knight

Project Management: Joshua Greenwood, Jawwad Sheikh, Pete Healy

Client Services: Vitor Forte, Rhys Jones

Genres: Luxury

Categories: Automotive, Cars

AKQA UK, 1 year ago