Thu, 28 May 2020 10:39:34 GMT
As a game that’s become the champion of its league it had to remain true to nostalgia, but propel itself into the future.
Launch with a cinematic trailer that features an original soundtrack by the rapper Wiz Khalifa, broadening the title’s appeal whilst simultaneously keeping true to its legacy through edgy, hardened action.
Gain a huge new following through an engaging and radical social media content strategy that promotes remixed, illustrious images that are personalised to the character being showcased.
Transform downtown L.A. into a glorious gallery of all things Mortal Kombat, feature it in a tailored launch film, and flood the streets outside E3 with incredible homages to the franchise’s revered characters.
Design exemplary packaging, including a limited Kollector’s Edition that features intricate and discerning sculptures that reflect the artistry involved. Construct and galvanise the entire graphics kit, compose a modernised style guide for the developer and hone Mortal Kombat's legendary logo and logotype into a design that’s fitting of the future of the title.
The trailer reached over 10 million views and preorders broke all previous records.
Mortal Kombat X became the biggest selling Warner Bros. Interactive Entertainment title of all time, without sacrificing its fighting roots.AKQA US, 1 year ago