Amazon Prime Video: Jack Ryan Dark Ops
Advertising Agency
New York, USA


San Diego Comic-Con is where the spark of pop culture begins, attracting fans, press, and entertainment household names from around the world.

Bringing a new entertainment property to life physically and allowing eager crowds to throw themselves entirely into an alternate reality is the most powerful way to create global interest for a new franchise.


Launch Amazon Prime Video’s newest mega-franchise, Tom Clancy’s Jack Ryan, by allowing the world to live the first episode before they see it.

Featuring John Krasinski as the titular character, Jack Ryan: Dark Ops casts San Diego Comic-Con attendees as intelligence analysts critical to the success of Jack’s mission in the series.

Run as a live drama with a dozen actors, live voice technology and immersive set pieces; Dark Ops throws participants into an unforgiving field assignment in the heart of the conflict zone. Rookie analysts are tasked with pursuing intelligence to thwart an extremist conspiracy, piloting a drone, and conducting a live interrogation amongst many other high-pressure challenges.


Dark Ops is a first-of-its-kind, story-driven immersive experience that brought the world of Jack Ryan to life in a way never before imagined.

During four days at San Diego Comic-Con, Dark Ops recruited over 1,200 analysts, including athlete icons Ronda Rousey, Joel Embiid and Richard Sherman, as thousands queued for their chance to enter the high-stakes world imagined by Tom Clancy and work alongside Jack to defend the free world.

The Jack Ryan experience was a tour-de-force of technology, engaging storytelling, and memorable moments — all working in concert to give fans an unforgettable introduction to Prime Video’s newest original show and guaranteed that Jack Ryan would become the most talked-about experience at Comic-Con.


AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.