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Group745
Group745
Group745
Group745
Group745
Group745

Evian: I Wanna #Liveyoung

28/05/2020
Advertising Agency
London, UK
13
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Insight

Live young is an attitude towards life.

It’s for the insatiably curious, playful and progressive. Those who embrace this mindset are diverse and multi-dimensional; they refuse to settle and are the ones who say, “I Wanna”.


Idea

A youthful mindset sees a brighter world. I Wanna is the thirst to realise it.

Features inspirational figures who refuse to be defined by a single path or title. Sports icon and entrepreneur Maria Sharapova; model and creative director Luka Sabbat; tennis athlete and Fearlessly Girl ambassador Madison Keys, together embody the spirit of Live Young.

Visionary photographer Daniel Sannwald dreamt up nine hyperreal portraits that blend energy, fantasy and reality in print, animated edits and short film pastiches through grand-scale reveals.


Impact

I Wanna #Liveyoung marks an evolution of evian’s decade-spanning global concept.

Outdoor billboards across Los Angeles and New York, including a takeover of the Bryant Park subway station, immersed parkgoers and neighbourhood in the spirit of I Wanna #Liveyoung.

On community channels, evian worked with local influencers to encourage the creation of inspirational dreams and stories.

About AKQA UK

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.