LION: Sense Your Aroma
Insight
People love wearing their clothes when they’ve been washed with LION Soflan Aroma Rich, a fabric conditioner that uses carefully selected aromatic blends to infuse a deep, rich fragrance all day long.
By creating a truly bespoke, sensuous experience for people to take home and cherish, just like their favourite item of clothing.
Idea
The Sense Your Aroma experience at the So-Cal Link Gallery in Tokyo allowed people to do just that.
Visitors were given a full computer body analysis, including the colour scheme of their clothing, with the information used to create a unique design on a traditional Japanese folding fan.
An algorithm-generated signature aroma was then infused into the fan, a tailor made scent that, like LION Soflan Aroma Rich, refreshes all day long.
Impact
A first-of-its-kind sensory experience, visitors had a lasting memento based on genuine personalisation that they could smell, see and feel.
A four-day installation, the Sense Your Aroma gallery was over-subscribed from beginning to end. Long queues formed outside and the Sense Your Aroma website garnered record traffic and engagement.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.
