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LION: Sense Your Aroma

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Insight

People love wearing their clothes when they’ve been washed with LION Soflan Aroma Rich, a fabric conditioner that uses carefully selected aromatic blends to infuse a deep, rich fragrance all day long.

By creating a truly bespoke, sensuous experience for people to take home and cherish, just like their favourite item of clothing.


Idea

The Sense Your Aroma experience at the So-Cal Link Gallery in Tokyo allowed people to do just that.

Visitors were given a full computer body analysis, including the colour scheme of their clothing, with the information used to create a unique design on a traditional Japanese folding fan.

An algorithm-generated signature aroma was then infused into the fan, a tailor made scent that, like LION Soflan Aroma Rich, refreshes all day long.


Impact

A first-of-its-kind sensory experience, visitors had a lasting memento based on genuine personalisation that they could smell, see and feel.

A four-day installation, the Sense Your Aroma gallery was over-subscribed from beginning to end. Long queues formed outside and the Sense Your Aroma website garnered record traffic and engagement.


AKQA UK, 1 year ago