Tue, 26 May 2020 14:50:41 GMT
The redevelopment project is one of the city’s largest ever, and it transcends the traditional Las Vegas Strip formula, blending classic hospitality with influential artists, musicians and performers. The launch event needed to showcase this contemporary vibrancy as a new type of Las Vegas experience.
The high-energy launch experience comprises a short film with accompanying music release, plus bespoke giveaways, fashion collaborations, unique art shows and intimate performances, with the new Palms as the backdrop for the action. A corresponding online platform allows seamless browsing and booking of all Palms facilities and activities.
The film is directed by Grammy Award-winner Sam Brown, and features performers including Cardi B and Rita Ora, alongside the work of artists including Damien Hirst and Andy Warhol. The soundtrack is produced by recording artist and designer Duckwrth, with cover artwork by visual artist Jason REVOK.
The experience has received 75 million video views and 500 million media impressions, with coverage including Billboard, Forbes, the Grammy Awards, Vibe, and Hypebeast. Unstatus Quo has subverted traditional Las Vegas expectations, with an unconventional mindset that pioneers a new cultural era for the city.AKQA US, 1 year ago