New brand world for Kopparberg’s Hard Seltzer, developed to reflect the refreshing lightness of seltzers, while not losing the intensity of fruit flavour that people expect from Kopparberg. Kopparberg’s distinctive black and gold stamp is in there, but there is an energy and playfulness to this product design that reflects a new generation’s attitudes to alcohol. Showing how integrated things can be when you simultaneously brief everything from packaging through to TV. The launch of Kopparberg Hard Seltzer is perhaps the biggest innovation in the UK drinks market since Kopparberg introduced fruit cider to our bars, festivals and barbecues back in 2003.