Thu, 21 May 2020 13:50:39 GMT
His second album Bluesman explores issues of national inequality and oppression, and it needed more than a traditional music video, to empower the message and unify audiences.
A young man is seen running through a surreal landscape that merges reality with imagination, including re-appropriated symbolism of resistance and dominance, with an unexpected narrative twist. The film challenges the audience’s preconceptions of race and human value, with an underlying tension that ultimately gives way to feelings of joy and hope.
The album and film have received a string of awards, and have generated 20 million YouTube views and a 495% increase in the artist’s monthly Spotify listeners. The film has sparked an important new debate on institutionalised racism, and has inspired a national movement whereby people are identifying themselves as ‘Bluesman’ in support of Baco Exu do Blues’ message.
Categories: Music video, Short Films and Music VideosAKQA US, 1 year ago