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IBM: Triple-CheckedEmbed With Credits

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Insight

Data privacy is paramount for us all, but many of us simply scroll over our software T&Cs with an assumption that it’s not worth concern.

Watson can unearth the risks to your personal data hidden in the small print with the same suite of cutting-edge technology it uses to reduce privacy risks for businesses.


Idea

Meet Watson. Face to face.

Watson’s visual recognition, natural language processing and machine learning combine for a personalised, interactive AI introduction. Watson reads thousands of pages of T&Cs from the most downloaded apps, extracting the relevant privacy data, pinpointing the risks, before suggesting ways each guest can protect their invaluable information.

All of this happens in real time.


Impact

Over 239,000 business leaders witness the power of Watson to mitigate risk in a highly personal way.

Launching at IBM’s flagship Think symposium, Triple-Checked tours seven further technology and commerce conferences globally, demonstrating how Watson’s technology can search for ‘needle in the haystack’ anomalies in long, complicated documents and alleviate business risk.

Triple-Checked raises the profile of data vulnerability for businesses and proves that in the era of big data there’s no hiding in the small print.

AKQA US, 3 years ago