Wed, 20 May 2020 14:25:26 GMT
To launch the new Air Max lines in São Paulo a unique experience is introduced, connecting fans with wider urban culture.
Graffiti artists update existing characters with the most coveted Air Max models, with a new shoe line launching each week in another city district. Fans obtain the shoes by visiting the walls and unlocking purchase at Nike.com using geolocation. As an extra reward, an exclusive film brings the character wearing the shoes, to life.
Graffiti Stores became a profitable platform for new releases. The murals increased visits to Nike.com by 22% and with an 80-million social media reach, they legend lives on as part of the city’s urban heritage.
Categories: Sportswear, Clothing and FashionAKQA US, 3 years ago