Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Levi's: I Shape My WorldEmbed With Credits




People tend to lead with female labels and descriptors when referring to women’s titles and achievements: “female activist”, “female director”, “female driver”.

It’s true that women bring a unique perspective to any table they sit at. However, more focus needs to be on the incredible skills and talents that got them there.


In line with International Women’s Day, Levi’s I Shape My World is an ongoing global initiative that celebrates achievements, taking a stand to discourage the use of gender labels.

The work includes a series of sharable online content featuring stories of real women. Levi’s teams all over the world have localised the message in their respective markets and ignited local participation through social media, events, and a universal hashtag #IShapeMyWorld.


Levi’s teams worldwide have seized the chance to introduce the conversation at a local level, further amplifying and expanding the reach and scale.

The use of the #IShapeMyWorld hashtag has resulted in global awareness and an outpouring of responses. Together, we are setting a behaviour change in motion to bring women everywhere full recognition deserved – no qualifiers, no exceptions.

Categories: Clothing and Fashion, Denim

AKQA US, 2 years ago