Tue, 19 May 2020 10:38:25 GMT
Launched at MIPCOM in Cannes, France, The Pavilion embodies the unmistakably British, bold and creative spirit of BBC Studios.
From the second storey, views of the Mediterranean are amplified when the petal façade opens to reveal a platform. With its exterior covered entirely in recyclable aluminium scales, inspired by theatrical curtains, the building takes on distinct identities from day to night. During the day, partial views inside create intrigue while providing privacy to the sleek interior. At night, light and activity are emitted through its porosity.
The Pavilion houses a variety of wings for meetings and events. Each space is finished with a palette of neutral materials, selected for their robustness and contribution to better acoustics, for a quiet background for BBC content that is displayed throughout on LED screens. The design ethos creates a language of vivid detail, whether structural junctions to wall panel joints with shadow gaps.
In contrast to traditional single-use exhibition stands The Pavilion is an efficient and re-useable icon. Built from raw, recyclable materials, the steel structure is an environmentally sustainable legacy.
Credits: Lead Architect — Universal Design Studio, Lead Design and Build — Cheerful Twentyfirst, Creative Lead — Christine Loosecaat, Façade Specialist — Giles Miller Studio, Construction — Stage One.
Categories: Real Estate, ConstructionAKQA UK, 3 years ago