Tue, 19 May 2020 10:32:16 GMT
The OMEN Challenge sets the stage for a showcase of state-of-the-art technology. How is HP’s annual tournament elevated to reach a greater audience than ever before?
Using a bespoke, CS:GO map, that shares an identical aesthetic, architecture and atmosphere to the event venue, boundaries between gameplay and reality are blurred. The live broadcast features an AR caster’s studio that allows the hosts to present the show from within the map and deliver mixed reality replays of every move.
The OMEN Challenge is number 1 Twitch stream of the day, with over 23 million minutes watched, inspiring fans to engage with HP’s cutting-edge OMEN range. The tournament map is shared with fans as a lasting, playable legacy and the winners walked away with $50,000 in prizes.
Agency: AKQA London
Creative team: John Cross, Hugo Barne, Finn Houston
Art Direction & Design: Lionel Agbadou, Josh Brown, Adam Sharp
Digital & Motion Creative: Matt Messiha
Group Creative Director: John Cross
Senior Account Manager: Jonti Smith
Assoicate Programme Director: Krista Durchman
Project Manager: Joshua Greenwood, Anisha Chandarana, Anna Drake
Executive Creative Director: Masaya Nakade
Senior Editor: Giorgio Gremigni
Illustrator: Nuno Gomes
Broadcast Company: Flux
Technical Parner: Scott Millar
Categories: Consumer Electronics, Gaming ConsolesAKQA UK, 1 year ago