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Rolls-Royce Motor Cars: Pebble Beach Pastel Collection

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Insight

At Rolls-Royce Motor Cars, if you can imagine it, it’s yours.

Customisation is key to Rolls-Royce’s unrivalled accomplishment. With a renewed spirit of creativity, the fearless Black Badge incarnations offer unlimited colour configurations.


Idea

Unleash the potential of colour.

Rolls-Royce unveils a collection of bespoke Black Badge models in a pastel palette, with the Ghost in Cool Mint, Wraith in Semaphore Yellow, and Dawn in Coral together inspiring patrons to explore any colour imaginable. Accompanying monochromatic imagery departs from traditional automotive motifs, offering unfamiliar perspectives that elevate colour itself.


Impact

The Black Badge essence is captured in its power and possibility, as the new hues debut at the Pebble Beach Concours D'Elegance.

Seven million people have seen the new shades online. Perceptions shift, and Black Badge becomes an agent for colour and creativity alike, as the driving experience that ventures beyond this world.

Categories: Automotive, Cars

AKQA UK, 1 year ago