EDF - Generation Electric
EDF is the UK’s largest producer of low carbon electricity. Their latest Generation Electric campaign seeks to raise brand awareness and educate consumers on their low-carbon electricity capabilities including electric cars, home charging and low carbon electricity tariffs.
We collaborated with EDF's digital and creative agencies - Brilliant Noise and M&C Saatchi Accelerator - to film and produce all Pod Point home charging shots for EDF's latest Generation Electric TV ad. The spot sets out to show the brand's commitment to helping consumers with everything they need to be part of an electric future and to cement the organisation's green agenda.
The Generation Electric campaign has been shortlisted at the Drum Digital Advertising Awards 2020 in the Omnichannel category.
Be The Fox is an award-winning creative agency that tells stories with a beating heart.
We combine editorial expertise with high-end production values to make quality films built on compelling narratives for digital, social and TV.
We know how to find stories that audiences care about and to tell them with heart. Through our storytelling craft and production expertise, our films are authentic, compelling and memorable, helping brands get closer to their audiences and remain culturally relevant.
Our talented team is made up of award-winning directors, producers, DOPs, editors and animators with experience across social and digital content, film and TV, as well as genres and sectors including drama, documentary, comedy, sport, influencer, FMCG, travel, tech and automotive. We're at home with nimble run-and-gun filming as we are with large scale complex productions with dozens of crew.