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EDF - Generation Electric

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EDF is the UK’s largest producer of low carbon electricity. Their latest Generation Electric campaign seeks to raise brand awareness and educate consumers on their low-carbon electricity capabilities including electric cars, home charging and low carbon electricity tariffs. 

We collaborated with EDF's digital and creative agencies - Brilliant Noise and M&C Saatchi Accelerator - to film and produce all Pod Point home charging shots for EDF's latest Generation Electric TV ad. The spot sets out to show the brand's commitment to helping consumers with everything they need to be part of an electric future and to cement the organisation's green agenda.

The Generation Electric campaign has been shortlisted at the Drum Digital Advertising Awards 2020 in the Omnichannel category.


Advertiser: EDF

Creative Agency

Creative Agency: M&C Saatchi Accelerator

Executive Creative Director: Jay Pond-Jones

Digital Agency

Digital Agency: Brilliant Noise

Production Company

Production Company: Be The Fox

Director: Joe Large

Producers: Mia Xerri & Laura Richards

Genres: Action

Categories: Automotive

Be The Fox, 5 months ago