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Beats by Dre 'Extraordinary Hero'

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When a young artist struggling to follow her true passion gets yanked into a comic world and attacked by a greedy, soul-sucking villain, she is left in desperate need of a guiding figure. Enter Kris Wu. Actor, rapper, singer, model, entrepreneur. An all around real-life superhero. He does it all while showing the world the true power of creativity.

Every texture, every line and every color was carefully chosen to tell this story and decipher the two worlds all while emphasizing how important it is to believe in your own passions. "We dug deep into our younger selves (who are we kidding, we’re still just as giddy about it all) and reopened our favorite comic books, manga and movies for inspiration, pulling together the most dynamic and visually stunning elements from each."

This allowed Scholar to create a unique design style, mixing crisp edges of a comic world and the gritty textures of an artist’s touch. Leaning fully into the comic world, they created everything as a vertical film, taking advantage of new and inventive storytelling methods to engage and excite.  

Enough with the words already! Let’s take a deep breath and dive into the creative world of Beats by Dre together!

Design & Animation Studio: Scholar

Creative Director: Will Johnson

Associate Creative Director: Chris Finn

Managing Director / EP: Jo Arghiris

Head of Production: Tyler Locke

CG Supervisor: Tim Hayward

Senior Producer: Antonio Hardy

Design Lead: Cam Floyd

Designers: Ana Chang, Hana Eunjin Yean, Jina Kwon, Gretel Cummings, Lauren Cash, Jasper Yu, Morgan Schweitzer, Micah Kaneshrio, Irma Hasanic

Animation Lead: Wu Hyun Lew

2D Animators: Vincent Wang, Jeffrey "Jip" Jeong, Madison Kelly, Zac Miller

Cel Animators: Matt Everton, Taik Lee, Regis Camaro, Tristan Balos

Model/Texture Artists: Jacques Clement, Jeremy Ramirez, Cameron Scott

3D Animators: Michael Relth, Bri Meyer

Storyboards: Anthony Satter

Mix & Sound Design: AntFood

Artist & Track Name: Kris Wu “We Alive”

Genres: Animation

Categories: Consumer Electronics, Headphones and speakers

Scholar, 1 year ago