Porsche 'Pop Star'

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What is more iconic than the design and legacy of the Porsche 911? When Cramer-Krasselt came to Scholar with the opportunity to help introduce the all new model of this legendary car, they jumped at the chance. Together their team dove deep into the archives of memorabilia and from there began to puzzle together the story of the 911’s impact on pop culture and how that history is built into the new 2020 Porsche 922.

The goal from the onset was to craft a series of spots that were visually engaging, nostalgic and forward looking, and appealing to not just collectors and owners but to enthusiasts of all ages. Using the clean silhouette of the car as the visual anchor point, they were able to showcase a wide variety of products and worlds from playful and poppy toys, to a simple paperclip.

The 911 isn’t just a (fast) car, it is a pop star!

Production Company: Scholar

Creative Director: Chace Hartman

Managing Director / EP (LA): Jo Arghiris

Managing Director / EP (NY): Christina Roldan

Head of Production: Ryan McLaughlin

Director of Photography: Russel Swanson

Art Directors: Dennis Go, David Rowley

Senior Producer: Gregory Behrens

Designers: Liam Elias, Zach Herdman, Amy Wallace, Tomo Beddie, Will Burkart, Lauren Cash, Theo Daley, Chris Guyot, Jay Kim, John Magbanua

3D Animator: John Magbanua

Compositor: Daniel Raschko

Flame Artists: Dae Kang, Bryan Rosenblum

Editorial: Scholar

Editor: Dannette Mehalik

Music, Mix & Sound Design: In House Music + Sound

Director of Music: Christopher Wray

Mix: John Spiker

Sound Designer: Ryan McCullough

Writer: Mark Hadley

Track Name: The Distance

Client: Porsche

Agency: Cramer-Krasselt

Genres: Animation

Categories: Automotive, Cars

Scholar, 2 months ago