Tue, 12 May 2020 02:19:21 GMT
What is more iconic than the design and legacy of the Porsche 911? When Cramer-Krasselt came to Scholar with the opportunity to help introduce the all new model of this legendary car, they jumped at the chance. Together their team dove deep into the archives of memorabilia and from there began to puzzle together the story of the 911’s impact on pop culture and how that history is built into the new 2020 Porsche 922.
The goal from the onset was to craft a series of spots that were visually engaging, nostalgic and forward looking, and appealing to not just collectors and owners but to enthusiasts of all ages. Using the clean silhouette of the car as the visual anchor point, they were able to showcase a wide variety of products and worlds from playful and poppy toys, to a simple paperclip.
The 911 isn’t just a (fast) car, it is a pop star!
Creative Agency: Cramer-Krasselt
Production Company: Scholar
Director: Chace Hartman
Managing Director / EP (LA): Jo Arghiris
Managing Director / EP (NY): Christina Roldan
Edit Company: Scholar
Editor: Dannette Mehalik
Music, Mix & Sound Design Company: In House Music + Sound
Director of Music: Christopher Wray
Mix: John Spiker
Sound Designer: Ryan McCullough
Writer: Mark Hadley
Track Name: 'The Distance'
Categories: Automotive, CarsScholar, 1 year ago