Acura 'TLX'

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"This is the kind of world we love to sink our teeth into. We like to walk through the museum in our muddy boots. We love to find that unexpected juxtaposition that captures the essence of the story. The right image in the right moment. That gentle kiss and the slap in the face. This is thesis, antithesis, synthesis. This is 1+1= I could tell you but you’d never be the same."


2017 is the year mobile became the number one way people would consume video. This was the first commercial to be shot vertically as a truly social-first campaign. To craft Acura's 'TLX' spot, Scholar rethought formats, composition and production. The goal? Design a spot for mobile that looks just as amazing when broadcast on TV.

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Genres: Visual VFX

Categories: Automotive, Cars

Scholar, 2 months ago