Acura 'TLX'
"This is the kind of world we love to sink our teeth into. We like to walk through the museum in our muddy boots. We love to find that unexpected juxtaposition that captures the essence of the story. The right image in the right moment. That gentle kiss and the slap in the face. This is thesis, antithesis, synthesis. This is 1+1= I could tell you but you’d never be the same."
2017 is the year mobile became the number one way people would consume video. This was the first commercial to be shot vertically as a truly social-first campaign. To craft Acura's 'TLX' spot, Scholar rethought formats, composition and production. The goal? Design a spot for mobile that looks just as amazing when broadcast on TV.
Scholar is a creative production company drawn together by their love for design, endless curiosity and passion for engaging viewers on an emotional level. The company blends top-tier artistry with production expertise to forge braver, smarter content that is highly original. A full-service studio with offices in Los Angeles and New York, fueled by a diverse array of award-winning creators, Scholar produces work that is driven by substance and elevated by style.