Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Wheel of Whoa by AT&T

 62 Add to collection

Everyone knows the dreaded loading wheel - a.k.a the universal symbol for &#%! - all too well. So through banners, pre-roll, social posts, and display, our Wheel Of Whoa campaign took the most annoying part of our internet lives (i.e., the buffering symbol) and turned it into beautiful art and entertainment. We were able to bring culture and advertising together by giving life to the loading wheel through the animations of artist Pablo Rochat. All to reinforce AT&T Fiber’s speed and reliability messages, and remind consumers that the days of waiting for content to load should be long gone.


Advertiser: AT&T

Digital Agency

Digital Agency: Critical Mass

Genres: Animation

Categories: Other

Critical Mass UK, 1 year ago