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Falling for Milk

05/05/2020
Advertising Agency
London, UK
10
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Credits
Brand
Agency / Creative

We partnered with Lactaid to celebrate the age-old combination of cookies and milk, with a whimsical twist. From Halloween through Christmas we delighted Pinterest planners with stop-motion videos featuring scenes made entirely of cookies and frosting. To really grab their attention, we hacked the Pinterest platform with vertical videos. We created an optical illusion of two stacked scenes—a cookie world on top and an enticing glass of Lactaid Milk below. The cookies jumped down into the glass of milk, abandoning their original pin and proving that with Lactaid, no one (cookies included) needs to go without irresistible, real milk.

About Critical Mass UK

In a complex and fast-moving world, Critical Mass designs unparalleled brand experiences that connect with people. We were established in Calgary back in 1996, and since then we’ve helped global clients like Apple, Nike, Diageo, and BMW (and hundreds more over the years) reimagine digital and do what no one else in their category can do. Today, we’re over 1,400 digitally obsessed employees in 12 offices, across Europe, Asia, and North America—with a major, full-service hub in London. 

What makes us different? We truly understand every part of our clients' digital ecosystems, and we deliver success by making data, creativity, and technology more connected, more efficient, and more powerful. Of course, digital never stands still, but neither do we. We help brands seize opportunities so that their customers get a better experience and a more seamless, dynamic, and personalised experience everywhere they go.

We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).

No matter how much digital changes, one thing will always stay the same—who we are. We’re a transparent, honest, values-driven, passionate partner with a can-do attitude that our clients notice and appreciate.

We’re Critical Mass, but our friends call us CM. Please call us CM.