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Huge x Period. Partner to Create #FreeThePeriod Social Campaign

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To raise awareness about the lack of access to period products in public restrooms, PERIOD, a non-profit organization focused on ending period poverty, partnered with Huge, a global experience agency to build a coin-operated toilet paper dispenser. They installed the machine in a men’s restroom as a one-day activation and filmed a video to generate conversation online about pad and tampon accessibility in public restrooms. PERIOD launched the advocacy video on their website and social channels on International Women’s Day (March 8, 2020).

Genres: Fashion & Beauty

Categories: Tampons, Beauty & Health

HUGE USA, 1 year ago