Huge x Period. Partner to Create #FreeThePeriod Social Campaign
To raise awareness about the lack of access to period products in public restrooms, PERIOD, a non-profit organization focused on ending period poverty, partnered with Huge, a global experience agency to build a coin-operated toilet paper dispenser. They installed the machine in a men’s restroom as a one-day activation and filmed a video to generate conversation online about pad and tampon accessibility in public restrooms. PERIOD launched the advocacy video on their website and social channels on International Women’s Day (March 8, 2020).
Huge is a digital agency that provides business strategy,
design, marketing and technology services to some of the world's largest
businesses and best-known brands. The company is known for successfully
harmonizing user needs and business goals to create industry-changing digital
experiences for its clients. Huge has offices based in the United States,
Europe, Latin America and Asia, and is part of the Interpublic Group of Companies.
For more information, please visit: www.hugeinc.com