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Almarai 'Obesity'

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(Read in a Sir David Attenborough voice) “What we see here, is a modern dilemma. Though obesity might be considered as adequate preparation for a forthcoming Ice Age, it certainly carries disastrous implications for our monochrome friends in the here and now. The heavy Zebra is an obvious target. It is slower. For the lighter cheetah it’s easier to keep up a good pace. By misjudging the dangers of obesity the Zebra made a fatal mistake.”

Thanks, Dave. However, during this full CGI animation project, we observed that obesity is no threat if you’re a digital creature. Just saying …

Client: Almarai

Agency: Saatchi & Saatchi

Production Unit, Lebanon: City Films, Beirut

Production Studio: Sehsucht, Hamburg

Director: Juan Pablo Brockhaus

Executive Producer: Jan Tiller

Producer: Stephanie Hülsmann

Editor: Juan Pablo Brockhaus

Designers: Thure Koch, Caroline Göhner

3D Lead: Timo von Wittken

3D Artists: Sebastian Brandhuber, Jesus Parra Garcias, Daniel Jahnel, Thure Koch, Jakub Krompolc, Jannes Kreyenberg, Heinrich Löwe, Lucas Wendler, Fabian Heller

Lead Compositing: Florian Dehmel

Compositing: Florian Zachau, Alexander von der Lippe

Genres: Animation, Visual VFX

Categories: Food

Sehsucht, 10 months ago