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Samsung - Galaxy Book

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Re-Record | Client: Samsung / Agency: Cheil

Harnessing the magic of the new Samsung Galaxy Book, we were tasked with creating a spellbinding new version of the classic Cinderella song Bibbidi Bobbidi Boo.

It was important for the brand that the re-record would appeal to a young, Gen Z audience, whilst still keeping the charm and magic of the 1949 original. We worked together with a talented string quartet to add some swing, groove, and bounce to the arrangement to give it a more modern feel. Finally, we introduced the authentic pop / RnB vocals of Rahhh, who has worked with famed musicians Sigala and Liam Gallagher, to perform in her natural style and revive the piece to modern-day.


Advertiser: Samsung

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Creative Agency: Cheil

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Adelphoi Music, 2 years ago