Transcreating US DRTV for the UK market for Waterpik

Production Agency
London, UK

The US and UK may speak the same language, but American ads aren’t automatically ready for British TV broadcast. LEAP provided comprehensive versioning and localisation services to bring Waterpik’s DRTV commercial to the British audiences.

To smooth the path to broadcast, LEAP’s team of creative copywriters revised the script while the TV admin team liaised with clearance organisations and brand owners to ensure that the changes would satisfy UK broadcasting requirements as well as meet with the client’s approval.

LEAP’s production team filmed a pack shot replacement scene in their green screen studio. The producers also organised the recording and audio mix of a British voice-over artist. Finally, LEAP’s post-production team provided the necessary edits and technical QC to deliver the new UK master to broadcast playout partners.

About LEAP

We are LEAP, the UK’s leading independent creative services agency. We work in collaboration with agencies, directly with brand advertisers and partner with the professional marketing community to support their creative implementation and project delivery requirements across all media.

We call it Creativity Delivered.

We’re an integrated team of 120+ creatives and designers, language and culture experts, film and image makers, digital technologists, content producers and production specialists.

We're a business built upon partnership. It's these partnerships with the professional marketing community, brand advertisers, agencies, suppliers and our people that define us.