Advertising Agency
Toronto, Canada

This International’s Women’s Day, Le Parc, the design studio of Juniper Park\TBWA, is calling on women to share their own take on the female “symbol” on social using #NotAMirror2020.

The well known female symbol has been used widely since the 16th century, but it has a dubious past. It's time this changed.

It started as an abbreviation for the planet Venus – Venus, “the Goddess of Beauty”, as a man labelled her – and then in the 17th century, a man named Joseph Justus Scaliger decided that this symbol represents a hand mirror.

Joseph’s myth is still around today. The truth is, its history is a little unclear. But one thing is clear: men created it.

Juniper Park\TBWA's design studio Le Parc, led by Creative Director of Design, Nathalie Cusson, believes women should decide what represents women.

Because it’s 2020, not 1620.

With an animated video, the agency invites all women to share their designs on social using the #NotAMirror2020 hashtag by March 15th. In the days following, women from Le Parc and Juniper Park\TBWA will vote and select their favourites to be shared on Juniper Park\TBWA’s social channels.

About Juniper Park\TBWA

Juniper Park\TBWA ( is The Disruption® Company: a global, award-winning disruptive brand experience agency located in Toronto. Juniper Park\TBWA uses trademarked Disruption® methodologies to help businesses challenge the status quo and achieve transformative growth. The 130+ team of world-class creators and thinkers serves clients across North America, including CIBC, Nissan, PepsiCo, and GoDaddy, among others. It is part of TBWA Worldwide ( and was named Agency of the Year and Grand Prix winner at the 2021 Effie Awards, one of the World’s Most Innovative Companies by Fast Company in 2019, 2020, 2021, and 2022, named Adweek’s Global Agency of the Year in 2021, included on Ad Age’s Agency A-List in both 2019 and 2020, and named Ad Age’s Network of the Year in 2022. Follow us on Instagram, LinkedIn, and Twitter, or like us on Facebook for the latest updates from the Park.