BETC - Yves Saint Laurent

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BRAND: YVES SAINT LAURENT BEAUTÉ

BRAND MANAGEMENT

International General Manager: Stephen Bezy

VP Global Communications and Image: David Iop

International Marketing Director Fragrances: Juliette Ferret

International Communications Director Fragrances: Bérengère Drevon-Balas

International Axis Director: Maxime Scheyen

International Axis Director: Mirna Helou

International Product Manager: Rui Moreira

AGENCY: BETC ETOILE ROUGE

AGENCY MANAGEMENT

President: Brune Buonomano

Associate Director: Clément Roumegous

Account Manager: Fanny Fragu Account Executive

STRATEGIC PLANNING

Head of Strategic Planning: Fabien Le Roux

EXECUTIVE CREATIVE DIRECTOR

Executive Creative Director: Jasmine Loignon

Executive Creative Director: Florence Bellisson

CREATIVE TEAM

Creative Director: Marie Baillot

Creative head of digital and social content: Imane Taouati

Copywriter: Jeremy Claud

Artistic Director: Camille Gueguen, Hugo Matringe

TRAFIC: Letizia Felici

PRODUCTION

CEO of General Pop – Vice President of BETC: Fabrice Brovelli

MUSIC

Music Creative Director General Pop: Christophe Caurret

POST-PRODUCTION

Video post-producer: Anne-Sohpie Touveron

Print post-producer: Capucine Lhermitte

TVC DIRECTOR: Ricky Saiz

PRODUCTION COMPANY: Iconoclast

SOUNDTRACK: La Bohème Charles Aznavour (Stelios Remix) (KCPK) extended version)

PHOTOGRAPHER: Angelo Pennetta

PRODUCTION COMPANY: Art Partner

SOUND COMPANY: GUM – Green United Music

Categories: Beauty & Health, Perfume and aftershave

LBB Editorial, 1 month ago