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When SHUETI was asked to come up with a concept for the Breaking Boundaries campaign for apparell brand Mystic, he created the A to X concept. It focusses on the powerful force of gravity.

A force all Mystic Athletes devy.

In this first Eyeforce x SHUETI project, the abstract and conceptual mind of SHUETI proves to bring an exciting style to our portfolio.

Director: SHUETI

D.O.P: Arthur Neumeier

Production: Eyeforce

Editor: Bjorn Baay

Agency: None

Client: Mystic

Categories: Clothing and Fashion, Sportswear

Eyeforce, 5 months ago