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The Night Reimagined - Samsung

07/02/2020
Experiential Agency
London, UK
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Samsung embarked upon a customer-led experience strategy, stepping away from product-led stories and moving toward brand experiences to bring its products to life in a memorable way. As part of this evolution, Samsung chose the annual Vivid Light, Music and Ideas Festival to showcase a new brand experience. We were approached to help develop and deliver an experience to hero the features of the new Samsung Galaxy S9 phone, educate and inform potential customers of its capabilities, and deepen brand relationships. The experience needed to showcase the high-speed and low-light features, plus the brand new AR Emoji feature of the S9 camera.

Click here to read about the full campaign. 


About Imagination UK

Imagination is The Original Experience Design Agency. Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. We specialise in Consulting, Destinations, Content and Live Events. 


We have 13 global studios worldwide, united by a deep understanding of what moves people on a human level, and a determinedly independent spirit. Imagination was officially certified as a Newsweek Most Loved Workplace® 2023.


Our clients include Major League Baseball, Visa, Amazon, Ford, LVMH, Harley-Davidson, and Google.


For more information, please visit imagination.com or follow @imaginationglbl on social.


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