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Puma SS20 / Be the Spark

06/02/2020

Falca

Production Company

Barcelona, Spain

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06/02/2020

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Credits

Brand

Agency / Creative

Production

Featuring Pep Guardiola, Sergio Agüero, Antoine Griezmann, Luis Suárez, Marco Reus, Eugénie Le Sommer, Dzsenifer Marozsán & Nikita Parris, “Be the Spark” is the latest Puma campaign which we produced in collaboration with La Fourmi & Partizan. Directed by Sharif Abdel Mawla, this project consisted of shooting across Barcelona, Dortmund, Manchester & Milan with multiple footballers, actors, locations, studios and complex set builds - all of which made it one of the most challenging & enjoyable campaigns yet and is one that will hopefully live long in the memory.

To fully emerge yourself in this one we advise finding a nice dark room, decent headphones and as big a screen as you can find… then simply sit back and enjoy!

A massive thank you to everyone involved in the project.

Credits: Puma / LaFourmi / Sharif Abdel Mawla / Daan Bukman / Partizan / Playmaker / Claudia Martins

About Falca

We are a production company.

From our base in Barcelona we produce campaigns across Spain and Europe

A Falca ([fˈalkə]) is a wedge; a piece of wood, metal with one pointed end and one thicker end that is used to split something, fit into a space or separate two things stuck together.

Our name is what we do.

We support you,

We cut wedges of cheese, balance things on rough surfaces or keep doors open,

We are sharp

We can be invisible

We step into tight situations when we have to.

We are made of Rhine steel and Mediterranean wood

We are reliable.

All projects are treated with clarity and care, just how we like to be treated.

We are Falca.

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