6 months ago
An innovative, interactive storybook deserved an innovative PR push.
A newly published author of a children’s choose-your-own-adventure book needed to create buzz for the book’s launch. Our answer, a ‘movie’-trailer for the release of the book and a PR initiative to help draw attention and increase sales.
Advertiser: Surviving Middle School
Creative Agency: Something Different
Partner/Chief Creative: Tommy Henvey
Managing Partner/Executive Producer: Patti McConnell
Production Company: Suite Spot
Executive Producer: Eli Heitin
Producer: Gaye Lirot
Co-Producer / Post Production Co: Friendshop!
Executive Producer: Melissa Mapes
Senior Producer: Garrett Crabb
Director: Tim Wilson
Editor: Tim Wilson