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Group745
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Group745
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Group745

Surviving Middle School

30/01/2020
Advertising Agency
New York, USA
4
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Credits
Agency / Creative
Production
Editorial

An innovative, interactive storybook deserved an innovative PR push.

A newly published author of a children’s choose-your-own-adventure book needed to create buzz for the book’s launch. Our answer, a ‘movie’-trailer for the release of the book and a PR initiative to help draw attention and increase sales.

About Something Different

Something Different is a full-service creative shop founded on ‘humanness’. We take vast, complicated business problems + what customers care about and translate them into human solutions, the sweet spot that solves both.

View our latest work.