Surviving Middle School

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An innovative, interactive storybook deserved an innovative PR push.

A newly published author of a children’s choose-your-own-adventure book needed to create buzz for the book’s launch. Our answer, a ‘movie’-trailer for the release of the book and a PR initiative to help draw attention and increase sales.

Client

Advertiser: Surviving Middle School

Creative Agency

Creative Agency: Something Different

Partner/Chief Creative: Tommy Henvey

Managing Partner/Executive Producer: Patti McConnell

Production Company

Production Company: Suite Spot

Executive Producer: Eli Heitin

Producer: Gaye Lirot

Co-Producer / Post Production Co: Friendshop!

Executive Producer: Melissa Mapes

Senior Producer: Garrett Crabb

Director: Tim Wilson

Editor: Tim Wilson

Something Different, 6 months ago