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Spectrum Monsters "Poker"

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This competitive campaign stayed classy. It’s smart, funny and, while it was conceived as purely competitive, it became an under-the-radar brand campaign. It’s now the most successful campaign in Spectrum history at shifting brand approval.


Advertiser: Charter Communications

Creative Agency

Creative Agency: Something Different

Partner/Chief Creative: Tommy Henvey

Managing Partner/Executive Producer: Patti McConnell

Creative Director: Richard Ryan

Senior Producer: Garrett Crabb

Director of Accounts: Meghan Linehan

Production Company

Production Company: OPositive

Director: David Shane

Executive Producer/Producer: Ken Licata

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

Production Designer: Dan Ouellette

Set Decorator: Marlene Guidara

Prop Master: Paul Linkogle

Special FX Makeup: Ed French

Makeup: Linda Barcojo

Costume Designer: Melissa Des Rosier

Costumer: Jacey Stamier


Edit Company: Crew Cuts

Partner/Editor: Jake Jacobsen

Assistant Editor: Jake Trill

Partner/Executive Producer: Nancy Jacobsen

Producer: Diana Seldin

Post VFX Producer: Stephanie Norris

Post Production

Music Company: JSM

CEO/CCO: Joel Simon

Executive Producer: Jeff Fiorello

Something Different, 8 months ago