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Group745
Group745
Group745
Group745
Group745
Group745

H&M "Holidays" by Max Vitali

14/01/2020
Production Company
London, UK
28
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Credits

Warm and fuzzy – that’s us at Nice Shirt in a nutshell – a walnut, a hazelnut or Brazil nutshell, as it’s Christmas.

And if you don’t get the warm and fuzzies from the latest H&M Christmas campaign then you’re a frozen turkey.

Anyway, we are very happy to have humbly service-produced this fine campaign directed by our good friend Max Vitali. A mammoth production over 6 hectic days and nights featuring a cast from every walk of London life.

In true Max style the films push the stylistic boundaries and benefit from having a client willing to fully embrace the wonderful diversity of real modern Britain – a land that, in our humble opinion, feels a tad less fake-snowy-Val-Donican-jumpered-medieval-cum-Dickensian-hodge-podge than that inhabited by some other stores…

It also includes what must be the most untrumpeted and understated appearance by a Premiership Footballer in all advertising. But a Sterling performance, none-the-less.

About Nice Shirt Films

Nice Shirt is more than a production company. It’s a culture. An attitude. A movement. A way of being. A unified cosmic belief system.

But mainly a production company. A nice one. We travel the world making excellent ads, content, documentaries, dramas and everything in between.

Our eclectic roster of directors have between them won a medium-sized wheelbarrow full of awards:  Arrows, Lions, Clios, Sharks, Eggs. Not yet a Beaver, but we’re working on it.

Our producers are battle-hardened, imaginative, resourceful – not to say cunning – and generally personable. They’d be delighted to talk to you about whatever you’re trying to do… unless you’re peddling office phone systems, in which case they are in a meeting.

So, if you have a problem, if no one else can help, and if you can find us…

(We’re on Charlotte Street)