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Canada’s Oldest Influencer

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The Royal Canadian Legion raises money for veterans by selling poppies on Rememberence Day. To continue to fundraise in an increasingly cashless world, they've added a digital poppy that Canadians can share on social media in exchange for a donation. We documented the emotional moment when one of Canada's oldest veterans signed up for Facebook and Twitter to dedicate a poppy to his late friend and mentor. By sharing on social media and asking Canada to follow his lead, Ardwell Eyres became Canada's oldest influencer. If one of our oldest veterans can share a digital poppy, we all can.

Agency: Zulu Alpha Kilo

Client: HomeEquity Bank

Creative Director: Zak Mroueh

Art Director: Vic Bath

Writer: Dan Cummings

Account Team: David Tremblay, Violet Karbalaei

Strategic Planner: Tim Hopkins, Sean Bell

Clients: Yvonne Ziomecki, Vivianne Gauci, Niary Toodakian

Production House: Zulubot

Director: Barbara Shearer

Production House Producer: Tom Evans, Colleen Allen

Production Assistant: Brennan Neufeld

Director of Photography: James Arthurs

Camera Operator: Cameron Roden

Location Sound: Daniel Hewett

Video Post Facility / Editing Company: Zulubot

Editor: Jessie Posthumus

Compositor / Online: Jessie Posthumus

Colourist/Transfer: Patrick Samaniego

Colour Assist: Evan Spicer

Audio Post Facility/Music House: Eggplant Music & Sound

Engineer: Benjamin Spiller

Media Agency: OMD

Media Agency Planners: Dwayne Mataseje, Mitchell Cornelisse

PR Agency: Provident Communications

PR Agency partners: Wojtek Dabrowski, Morgan McLellan

Zulu Alpha Kilo, 11 months ago