Greatest Outback Of All Time

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Subaru Canada took a bold and unconventional approach in launching their flagship vehicle. The brand is leveraging the famous acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time).

Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Creative Director: Susie Lee, Jonathan Smith

Art Director: Michael Siegers, Alem Duranovic

Writer: Jonah Flynn, Jackson Kemp

Agency Producer: Revital Grunberg

Account Team: David Tremblay, Tony Ciccia, James Farquharson

Strategic Planner: Tim Hopkins, Carly Miller

Client (Company): Subaru Canada

Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang

Production House: Spy Films

Director: Fatal Farm

Production House Executive Producers: Natalia Winardi

Production House Line Producer: Vanessa Lenarduzzi

Director of Photography: Todd Duym

Video Post Facility / Editing Company: Zulubot

Editor: Jay Baker

Compositor / Online: Alter Ego

Special Effects: Darren Achim/Eric Perrella

Animation: Ian Flaig, Tom Wolstenholme

Colourist/Transfer: Eric Whipp

Post Producer: Pallavi Joshi-Firby

Audio Post Facility/Music House: Eggplant Music & Sound

Audio Director: Adam Damelin

Producer: Nicola Treadgold

Engineer: Nathan Handy

Media Agency: OMD

Media Agency Planner: Michelle Jairam, Martine Farrow, Cobi Grein

Zulu Alpha Kilo, 7 months ago