Grabarz & Partner
5 months ago
Spoiler WHOPPER®
video
BURGER KING® SPOILS FILM EVENT OF THE YEAR – OR NOT
Anyone willing to sacrifice their love of sci-fi movies can get a flame-grilled WHOPPER® for free
When spaceships, lightsaber battles and alien beings are no longer light years away, millions of lovers of the legendary film saga will be delighted: the battle for the galaxy continues into the last round, because on December 18th the final part of the biggest space saga of all time is coming to cinemas. BURGER KING® in Germany is joining in with the new installment in the series and presenting fans with a tough decision. Because only those who are prepared to read the spoiler out loud before the premiere will be rewarded with a flamegrilled WHOPPER®. For the first time, BURGER KING® is using voice recognition in its app to activate the promotional coupon.
Client
Advertiser: BURGER KING® Germany
Director Marketing: Klaus Schmäing
Head of Brand Marketing: Benedikt Lemsky
Manager Digital Marketing Communications: Kira Hamer
Jr. Manager Marketing Communications: Paula-Isabelle Stahlhut
Senior Manager Marketing: Nikolaus Haindl
Creative Agency
Creative Agency: Grabarz & Partner
CCO: Felix Fenz
Group Creative Directors: Jakob Eckstein, Matthias Preuß
Digital: Stephan Gerbeth, Lynn Darlison, Cagatay Bahar, Jan Szidat
Art: Tiago Beltrame, Erwin Lorenz
Copy: Nian He, Katharina Haller
Account: Denise Ewald, Janik Pahl, Wolf Bockelmann
Strategy: Irene Aniteye
Moving Images: Ulrich Witt
Digital Agency
Digital Agency: setup GmbH
Media Agency
Media Agency: Vizeum Deutschland GmbH
Production Company
Production Company: Rabbicorn Films GmbH
Post Production / Sound
Post Production Company: Slaughterhouse GmbH Visual Manufacturing
PR agency: Emanate GmbH
Categories: Food
Grabarz & Partner, 5 months ago
