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Trojan Tram

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Electric cars are better than fossil cars. But an electric car on the road, is still a car on the road. To highlight public transport as the most climate-friendly travel option, Västtrafik snuck an electric tram from 1902 into enemy territory – an electric car show.


Advertiser: Västtrafik

Creative Agency

Creative Agency: Forsman & Bodenfors Gothenburg

Art Director: Lars Jansson

Copywriter: Pontus Caresten

Account Executive: Helen Johansson

Account Director: Greger Andersson

Designer: Christoffer Persson

PR Strategist: Robert Johnsson

Production Company

Production Company: Is This It

Director: Björn Fävremark/John Boisen

Categories: Automotive, Cars

Forsman & Bodenfors, 2 years ago