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Group745
Group745
Group745
Group745
Group745
Group745

It's A Wonderful Time For A Beer

26/11/2019
Production Company
Alexandria, Australia
175
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Credits
Agency / Creative
Production
Post Production / VFX

Christmas promises to be a time for sharing and giving, a time for lavish brunches, thoughtful presents and quality family time. But we all know the reality can be quite different ! That’s why Carlton Dry, the beer that prides itself on being uncomplicated, with agency Special Group Australia, have delivered the hard and cringe-worthy truths about silly season, in the true medium of Christmas : a celebratory season song. Adapting the iconic Andy Williams song “It’s The Most Wonderful Time Of The Year” to be more fitting for the times, the song is titled “It’s The Most Wonderful Time For A Beer”. The revised lyrics list off all the complicated things that come with Christmas time - the shopping traffic jams, the office hook-ups, even having your racist auntie over for lunch. Supporting the song is this festive karaoke-style video produced by Photoplay and directed by Scott Otto Anderson. Mariah and Bublé, watch the throne. 

About Photoplay / Playtime

We love telling stories. 

Photoplay is a boutique production company. We are inspired by the limitless potential of storytelling in all its forms.  We are a collective of both filmmakers and photographers creating content across all mediums - digital, television, live activations & events, publishing, advertising and art. We focus on smart, quality production whilst striving to create an inspiring home for creative talent. We believe in a world that is experimental, creative and fun. No matter the medium, we are interested in great ideas above anything else. 

Our sub-label, PLAYTIME, is a space to play and form project-based collaborations. Flexible, experimental, creative and always fun. Whether it's film, installation, activation or technology. Play is in our process.