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Group745
Group745
Group745
Group745
Group745
Group745

No Ties Allowed

21/11/2019
Advertising Agency
Yekaterinburg, Russia
9
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Credits

In small cities, they know who they can and cannot trust: in the world of mouth marketing, a well-decorated shop sign is of no help at all.

For many years now, ASKO INSURANCE has been the industry leader in small cities. The company does not impose additional services and is diligent with paying the money. Everyone who works at ASKO knows that they will look their clients in the eyes after work.

In Russia, we always say that in the sauna everybody is equal. It’s a place where you don’t bring your social status or up-to-date gadgets. However, ASKO employees are universally respected.

We shot the video in a real sauna under creative direction of a Finnish director Mikko Lehtinen, who knows that you cannot fake the sauna effect with make-up. We had to cool the equipment down every 5-10 minutes. 

About Voskhod
Voskhod is an independent creative agency №1 in Russia. We are located in the heart of Russia - in Ekaterinburg, on the border between Europe and Asia.

Voskhod is advertising without any borders: geographical, national or genre ones. Our foreign and Russian clients have appreciated the effectiveness of advertising, where creativity and media are united. Our works have received high marks of international festivals and this is evidenced by 10 Cannes Lions and many other prestigious awards in the sphere of advertising.

To move beyond has been our constant motto since 1996.