Kool-Aid Becomes 'Ghoul Aid' in Halloween Spot

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To bring back the limited time only “Ghoul Aid” for Halloween this year, Kool-Aid has released a fun (but very spooky) spot to haunt viewers across the internet this week. Known for crashing cultural moments, the Kool-Aid Man has been hiding in a haunted house ready to scare incomers just in time for Halloween.

While Kool-Aid’s brand content tends to fall more in line with lighthearted positivity, this spot is an unexpected twist of a spooky narrative that ends with Kool-Aid Man bringing the unapologetic fun to the scene, and some Ghoul-Aid Jammers! The creative behind this film was managed by VaynerMedia and produced by VaynerProductions. This film lives across Facebook, Twitter, and Instagram. 

Client: Kool-Aid

Brand Manager: Rachel Drof

Sr. Associate Brand Manager: Tess Abraham

Associate Brand Marketing Manager: Eileen Suh

Social Media Manager: Maya McDonald

Agency: VaynerMedia, New York

Production: VaynerProductions

Group Creative Director: Mike Pierantozzi

Associate Creative Director: Didima Arrieta

Associate Creative Director: Daniel Ahern

Copywriter: Matt Fusaro

Copywriter: Becca Weisz

Art Director: Sam Woolley

EVP: Nick Miaritis

VP: Ryan Martin

Account Director: David Argov

Senior Account Executive: Christian Nunez

Project Manager: Hannah Welch

VP, Integrated Strategy: Georgina Ramamurthy

Director, Integrated Strategy: Hayley Grant

Assoc., Integrated Strategy: Ramya Rajpurohit

Director, Paid Media: Christina Blankenship

Manager, Paid Media: Will Taylor

Senior Media Analyst, Paid Media: Vera Masterson

Media Analyst, Paid Media: Stephanie Tejada

Agency Producer: Jesse Hughes

Director: Dante Crisafulli

Editor/Colorist/Sound Designer: Wheaton Simis

VaynerMedia, 8 months ago