Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

When Too Strong Is Too Much

 124 Add to collection

For the launch of new mid-strength beer ‘The Stayer’, beloved Sydney brewer Young Henrys enlisted Playtime director Stef Smith to command the giggles. In her distinctive, off-the-wall directing style, Stef shoots a hilarious montage of everyday disasters: hitting a cricket ball through a car window, putting a hammer through a plaster wall, spilling a jar of sauce on a white cardigan, sending a love heart emoji to that person you’ve only just met. The point is, sometimes 'too strong is too much’ and with 'The Stayer', Young Henrys reminds us that sometimes mid-strength is just the right strength. Combining blundering slapstick, idiosyncratic art direction and the kind of stilted, self-deprecating narration that Australians do so well, Stef Smith has delivered a side-splitting spot that marks her as a comedy director on the rise.

PRODUCTION

Writer + Director: Stef Smith

Producer: Tom Slater

EP: Oliver Lawrance

DOP: Jack Saltmiras

Art Director: Elizabeth Gadsby

POST PRODUCTION

Post: The Editors

Editor: Lilly Davis

Sound: Sonar Music

Genres: Comedy

Categories: Alcoholic Beverages

Photoplay / Playtime, 1 year ago