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BiteBack 2030 - It’s Not Your Fault You Can’t Resist

17/10/2019
Advertising Agency
London, United Kingdom
111
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Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial

Don’t Panic’s shocking new social experiment for Bite Back 2030 exposes the deliberate tactics used to encourage young people to eat unhealthily.

Britain’s Got Talent 2019 runner-up ​Marc Spelmann​ was a key consultant to the production team, sharing his expertise in subliminal manipulation to help mirror the techniques used by prominent food companies to influence our decision making.

“I think we are exploited all the time and we don’t even know it. We're an easy target. In the short term, yeah sure we're happy eating unhealthy stuff, but that's going to knock years off our lifespan and cause so many health problems. I hope this video will unlock and unleash the same frustration in others that the Bite Back 2030 Youth Board are already feeling about how unhealthy food is always in the spotlight - Energy that we can use to drive change” s​ tated ​Imaan​, a member of Bite Back 2030’s Youth Board.

Joe Wade, Founder, Don’t Panic​ said ​“We believe in Bite Back’s mission and are happy to help shine a light on how the advertising industry bears a lot of responsibility for inducing young people to eat utter crap!”

To find out more, or to get involved in the Bite Back 2030 movement, visit ​www.biteback2030.com or follow @biteback2030.

About Don't Panic

In the age of the conscious consumer, only the most culturally relevant ideas cut through. We take creative risks with our purpose-led campaigns to earn the attention you need to stand out. So if you’re willing to be radical, we can guarantee you something revolutionary.

‘Don’t Panic has answered the question of what an advertising agency should be next.’ – Andrew McGuinness


Welcome to Don’t Panic, a London Advertising Agency that never fails to disrupt convention. We started off in the flyer game, handing out packs on the streets to those in the know. We’ve since evolved into the most successful creative agency of our size in the UK.


How’ve we done it? Well, there’s a reason we have a BAFTA sitting pretty on our awards shelf. We produce purpose-led digital and offline advertising campaigns that always command attention. We’re a creative agency with shareability on our minds, so we’ll make sure you’re firmly the centre of attention.


We understand the power of earned media, and the need for creative campaigns that escape the incumbent and challenge the times. We’re always reactive, using unique ideas to help clients define their purpose and their brand voice.


Unlike the one-trick ponies at many other advertising agencies, we take responsibility for each and every stage of our projects, working in-house on everything from strategy, branding and design, to production and media. So if you’re in need of a campaign that defies expectations and defines your brand, get in touch here.